Australia: CBA claims personalised digital banking will be its competitive edge

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The Commonwealth Bank will use cutting-edge technology to personalise banking to each customer to help them get on top of their money. 

In a tech update on Thursday, CBA chief executive Matt Comyn said the country’s largest banking group would accelerate its digital overhaul by tailoring user experiences to individual customers.

The big four bank wants to add new features to its app that predict when a customer’s bills are due, and personalise rewards and deals to a consumer’s tastes.

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