(the Romania-Insider)
Information is everywhere these days. Very often, it may seem like too much to handle. Formal or informal sources are abundant, from personal sites, blogs, social media to online media. It becomes harder for readers to distinguish what sources and what information to trust.
For companies, it becomes even harder to stand out. I will detail below an advertising practice very few people talk about, which is very widespread in Romania, ultimately impacting everyone on the market, top to bottom.
