Interview with Joy Shen, Managing Director of HROne

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1. Please tell us about your company, HROne, and yourself.

HROne was founded in 2005 and is one of the very few non-state-owned but fully licensed foreign enterprise service companies in China, Taiwan, and Hong Kong.  We specialize in employment solutions (PEO/employee leasing/ employment services/employer record), payroll, and mandatory benefits administration. Our service is tailor-made for companies of all sizes.

HROne were recently ISO certified meaning we were independently certified through the International Standardization Organization (ISO). ISO determines if companies consistently follow through on promises to customers and are a credible organization, which HROne, has done from day one and continues to do every day.

About me, I have more than 7 years of experience working in HR industry and my experience in this industry provided a solid foundation for managing HROne and implementing HR outsourcing and employment solutions in China and globally. I am a strategic and business-focused professional with extensive experience in multicultural environments. Expert in assisting foreign entities expanding their business in China market, with extensive know-how in China market entry, foreign direct investment, employment relationship & practices, China payroll & benefits.

2. What are the main attractions of going global and, specifically entering China, for businesses?

Going global has many appealing factors and CEO’s must be realistic to the pros and cons. Overall going global, specifically expanding your business in China, offers a whole new market and unlimited potential. As China has the largest growing middle-class, which is to grow to more than one-and-a-half times the entire U.S. population in two years ( there are many opportunities for countries that are willing to expand into China.  

3. What are some issues or problems companies may face when expanding to China?

While the opportunity is huge in China, it is a complex, varied nation. Companies have to remember China is as large of the European Union with many regions in China having very different customs and norms, just as is true for the countries in Europe. So, when entering it is important to be cognizant of the region you are entering. A great way to do this is to hire local persons in the region who can help guide your business for each specific region. Additionally, competition in China can be tough, so be sure to devote enough resources when expanding into China.

4. How easy or difficult is it for foreign investors to ‘test the waters’ in China? Is it easy for companies to expand into the China market rapidly?

Testing the waters in China through employee outsourcing is rather straightforward. Establishing a legal entity to hire employees in China is not easy. Therefore, employee outsourcing allows companies to hire employees quickly and easily in order to test the water. Emphasis should be on hiring the employee and partnering with the right employee outsourcing firm. Both of these things will ‘make or break’ how things go in China, and it is important to conduct due diligence before moving forward.

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