New-age media consumption changing the face of local marketing landscape

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(Khmer Times)

In Cambodia, the shift to digital consumption has skyrocketed in line with its development and rising number of internet users. That number was estimated at more than 9 million and growing in 2020,  a figure over half the nation’s  population.

Steve Noble, the editor of business information site B2B Cambodia, said the shift away from traditional forms of media is shaking up the entire marketing sector in the Kingdom. He added that the embrace of social media platforms including Instagram and TikTok, as well as language or region-specific platforms such as Weibo or WeChat for the Chinese market has changed the local marketing landscape.

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