Pandemic triggered e-commerce in UAE

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(The Khaleej Times)

The robust growth of the e-commerce industry in 2020 accelerated the digital transformation, both for consumers and e-commerce industry players, and ‘new normal’ became the life-style for most consumers.

A rise in e-commerce startups too was witnessed as more and more people started adopting contactless payment options. The trend certainly gave a big boost to fintech and e-commerce across key sectors in the UAE economy. 

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