Thailand: Why transformational change efforts fail

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(The Bangkok Post)

Understand that transformation isn’t just about modifying daily actions but about adjusting long-term behaviours

We’re facing a combination of standstills and sudden changes in the world and the business landscape. Because of this, we are being forced to change. This in turn forces businesses to change and transform. We know full well that if we and our organisations remain the same, we put the survival of our businesses at risk.

Whichever route an organisation takes to keep up with change, we have seen that some initiatives work and some don’t. Many organisations, especially in today’s uncertain situation, are trying to carry out transformational change. While this a great way to drive business forward, it can lead to disaster if certain things are not considered.

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