Vietnam: Firms told brand building is key to success

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(The Vietnam News)

Vietnamese enterprises need to make greater efforts to build their brand names to gain a competitive edge amidst rapid international integration, according to experts.

According to the Ministry of Industry and Trade’s Trade Promotion Agency, although the number of businesses honoured with Vietnam National Brand recognition has increased throughout the years (from 30 in 2008 to 124 in 2020), it lagged behind expectations.

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